Opportunity —
Naturally Slim provides the tools, expertise, and support to help their client companies foster an inclusive, corporate culture of wellness. By providing data-validated weight-loss solutions, Naturally Slim has helped countless people achieve lasting weight loss, all while reducing healthcare premium costs for its partner businesses that provide the Naturally Slim system to their employees. Naturally Slim is a proven technology-based program centered on the latest scientific understanding of nutrition and obesity. Designed and administered by experienced medical professionals and based on the most effective clinical weight loss programs, it is endorsed by a number of respected medical professionals, hospital systems, and organizations.
The Challenge —
Lasting weight loss is a frame of mind — it requires both consistent focus and engagement. As such, the Naturally Slim system could not be as effective as possible without a mobile app. Nothing is more present or top-of-mind in modern consumers’ lives than their phones, and putting the power of Naturally Slim in the palm of users’ hands ensured the highest possible rate of mindfulness, use, and result achievement.
Solution —
Building a native iOS and Android solutions, replete with a customized learning management system, a web portal full of highly interactive video content, quizzes for information retention, goal tracking for feedback and affirmation, a custom video player that prevents fast-forwarding but enables offline viewing, an eating experience tool with photo-journaling, and integration with wearables for precise tracking and improved convenience — all while feeding data and analytics back to Naturally Slim for system tweaking and improvement as well as detailed corporate reporting for client partners. And, future versions will include a tailored, personalized experience for each individual user based on his/her behavior and past actions. Naturally Slim has a large and active user base, meaning every version/update/feature addition is under fire to perform as intended, immediately out of the gate.
“To create a healthy habit, find an accountability buddy”
– New York Times
