Opportunity —
Teaming up with Mobeo to create a platform for businesses large and small can create digital passes so users can add to their mobile phones also known as Apple Wallet or Google Pay. Impacting the way consumer brands and retailers are connecting with customers and growing sales through locations. The Mobeo platform will help businesses with increasing sales through better ads, conversions, and customer retention. Our specialty is working with consumer-driven businesses and brands that sell through a physical location such as consumer goods manufacturers, franchises & retailers.
The Challenge —
As the Design Lead on this project, I started with the branding of Mobeo as the company had no strong brand representation and we needed to make a mark in the mobile wallet segment. I spent multiple iterations trying to create the best logo for Mobeo and with the help of the CEO we finally came to a logo that was not only simple and minimal but that is well suited for the mobile wallet future. After the logo was agreed and finalized I worked swiftly to create the brand style guide using the Figma creation tool. This style guide will be used for our studio platform and also all our marketing materials going forward. Once the style guide was nailed down and good to go I worked with our tech lead Vik to create a site map that was feasible for our initial release. Reading the Apple wallet developer guide gave me great insights into what would be needed to create a pass creation tool that is easy to use for the average person. Reading all the dos and don’ts can be daunting but creating a platform where the user doesn’t have to think about the minute things is a plus. Seamless pass creation was always our goal here at Mobeo where anyone with little to nov knowledge in apple wallet can create a pass with ease.
Figma – Component Variants
Low Fidelity
User Experience
Solution —
The final product is a platform anyone business can use, big or small. The studio platform was designed so it can be white-labeled for any business type and easy to use so that you do not need any pass creation knowledge. The main focus is to help brands and retailers sustain and grow at the local level, in return creating a positive impact for the brand, retailer, and the communities they serve. As consumer experts, we understand how important local retail business is for a community. Customers want to support their local stores. We help connect the two through digital ad localization which results in increased traffic and sales. Any business can come into our platform create a new pass for apple wallet and distribute their new pass to all their user databases. The users will get the new pass on their mobile phones and get alerted of any new features and programs right on their pass in Apple Wallet in real-time seamlessly.
Touchpoints
