Senior
Product Designer
Hello, I’m Luis
I’m a strategic Product Designer based in Dallas, Texas, with over a decade of experience shaping digital products. Throughout my career, I’ve had the opportunity to partner with everyone from scrappy startups to established, top-tier brands. I specialize in spatial immersive computing, native mobile apps, and cohesive design systems. Beyond the pixels, I’m deeply passionate about empowering my teams and leading with empathy. I believe that every design, every detail, and every decision must be purposefully crafted to elevate the user experience and strengthen the brand’s core values.
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Deeper Dive
I’ve had a pencil or a mouse in my hand since I was a kid in Dallas, and honestly, not much has changed since I won my first drawing contest in the first grade. That early love for creation evolved into a decade-long career spent bridging the gap between complex business goals and the people who actually use the products.
Most recently, I’ve been at Meta Reality Labs, where I led the design for the Horizon Store’s Economy Pillar. My mission there was to take a fragmented, app-centric marketplace and transform it into a unified, immersive shopping experience for VR and AR. Before that, I helped lead the digital transformation for GameStop, where we took a legacy mobile app and turned it into a high-performing e-commerce ecosystem that saw a massive jump in traffic and user ratings.
I don’t just design screens; I architect systems that scale. Whether it’s spatial computing, mobile apps, or Saas platforms, my focus is always on reducing friction and adding delight. I believe the best products are the ones that feel invisible because they work exactly how you expect them to.
When I’m not deep in Figma or wireframing my next big idea, you’ll likely find me outdoors soaking up the Texas sun (when the weather permits!). I’m a firm believer that being an outgoing, active person makes me a better, more empathetic designer
Meet your future designer.
I have a passion for cultural relevance and timeless creative.
I combine design, technology, and business strategy into a unified approach powerful enough to propel your product forward.
My Specialties
Product Design // Product Strategy // Cross-functional (XFN) Leadership // User Experience // User Research // User Interface // Information Architecture // Immersive Spatial Design // Mobile Native App (iOS, Android) // Responsive Web Design // Systems Design // Creative Direction // Interaction Design // Prototyping // Generative AI
The Tools
Figma // Cluade Code // Claude Opus // Metamate Ai // Adobe Creative Suite // Framer // Jira // ProtoPie // Origami Studio
Who is in my friendzone
