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Digital

Product Designer

Hello, I’m Luis

A designer from Dallas with over 10 years of experience and a passion for design. I’ve worked with a multitude of companies that includes start-up companies to established corporations, and many top-tier brands. My personal experience is constantly molding me into being a more passionate and effective leader who’s passionate to help the success of others and deliver on the brand’s values.

My roles and responsibilities have varied depending on the request and project at hand. Crafting visually stunning brands, websites, mobile apps, and anything in between. Every design, every detail, every decision—all, purposefully crafted to strengthen the clients’ brand.

Deeper Dive

I was born and raised in Dallas, Hispanic, and a born creative.  Since youth, design has been in my sight, and with time it’s only grown to be my passion. I always loved to draw ever since I was a child which led to me winning my first drawing contest in the first grade. All through school I have always used my hand skills as a tool which helps me in wireframing to sketching out my next logo idea. As you can see creativity and design are a part of me. I am always outgoing and I do like to get out and do some outdoor activities when time and weather permits.

So, here I am. I earned my degree in Arts and Design from The Art Institute of Dallas. Since graduating, a decade later, I’ve learned, grown, and expanded working worldwide with a multitude of companies, from start-up companies to established corporations.

I specialize in designing and developing user interfaces and digital products. The blend of design, user experience, marketing, and business is where I truly excel. Working with a diverse group of companies has given me the experience and expertise to craft productive, beautiful, and properly executed product designs, which translates into economic value for your business. Through deep research into your business’s target audience, I can identify prospective clients’ needs, and resync that with your value proposition. By developing specifically branded aesthetics and constructing an accurate product strategy, your end-user will enjoy the optimum user experience.

Design services for people who are excited about what they do, have big ideas, and aren’t afraid to try new things.

Meet your future designer.

I have a passion for cultural relevance and timeless creative.


I combine design, technology, and business strategy into a unified approach powerful enough to propel your product forward.

My specialties



User Experience // User Research // User Interface // Native App (iOS, Android) // Creative Guidelines // Responsive & Traditional Web Design // Content Management System // Creative Direction // Branding Identity // Logo Design // Typography // Iconography

The tools



Figma // Sketch // Adobe XD // Adobe Illustrator // Adobe AfterEffects // Adobe Photoshop // Invision // Microsoft Office // Balsamiq & Graph paper // Miro

Who is in my friendzone

Always collaborating with visionary brands